Innovative Banks-only with top brass executives in a uniquely powerful three-day event.
Fredericksburg, Texas
2026 SOLD OUT
2027 DATES TBD
It’s a hand-picked V.I.P. gathering reserved for the industry’s most innovative Banks, Vendors, and FinTech products from across the nation.
Year after year we host a unique blend of senior leadership from top-ranked innovative banks and best of breed vendors and fintechs – there’s nothing else like this in the industry.
*Now known as The Understanding Company
Counting down the days until The Roundup 2026!
The Roundup is the largest gathering of BaaS Banks in the world. Each year, more than half of the 150 hand-picked banks in attendance are BaaS Banks.
2026 Experts and Sponsors
What is a bank born product and why are they so successful?
A Bank Born Product is Financial Technology (FinTech) that is founded and developed by a Community Banker out of a need to reduce costs and/or increase revenue, but more importantly is also an advocate for Community Banks and believes the creation of their product will also help other Bankers. Let’s think about nCino from Live Oak Bank. When a bank builds, Bankers win. Bankers win when they use trusted Bank Born Products. Now let’s talk about three new Bank Born Products. Like any great story, you need to hear it from the source. How did it happen? What drove them to do this? Why did they share it with other Bankers? Read the stories below to find out.
Marco Perez
Co-Founder, BANCreach
SVP Commercial Lending, First Community Bank
A first of its kind Lead Generation Platform. Community banks no longer have to let legal lending limits, collateral concentrations, location and the size of their bank prevent them from growing customer relationships.
Mike Fernandez
Co-Founder, Bankers Lender
President & CEO, First National Bank
Bankers Lender is the first direct digital bank offered exclusively to professionals employed in the banking industry. Bankers Lender was born out of a desire to provide the same high level of service to you, our industry cohort, as we all provide to the customers we serve everyday from our various institutions.
Brad Womack
Co-Founder, FINTX
President & CXO, Kleberg Bank
FINTX is a Rewards platform unlike any Rewards Checking platform currently on the market. It’s designed to allow each FI to develop customized Rewards Campaigns that fit their individual market strategies.
2025
2024
2023
2022
2021
2019
“Last year was my first, and it was one of the best and most informative conferences I’ve attended! I hope that I don’t lose my spot for the 2024 event.”
“Innovation starts with collaboration. This is exactly what happened this week at The Roundup with FedFis and the FinTech Cowboys. Incredible time building relationships and sharing ideas with the innovators of community banking and the fintech ecosystem.”
We don’t have breakout sessions or long-winded speakers. Each day is set up differently followed by nightly networking events. The one constant is everyone is always in the same room.
Day 1
11/4/26
Welcome Reception
We hear from a community banker panel in a happy hour style evening. You’ll partake in conversations with some of the most notable banker names in the industry.
Day 2
11/5/2026
Rodeo Roundtables
We get down to business and hear from experts in every major category of banking & fintech. Later that evening, indulge in true Texas barbecue at the most infamous dance hall in Luckenbach.
Day 3
11/6/2026
Diving Into BaaS
A half day of deep diving into BaaS giving bankers tangible actions to take home.
Enjoy the Texas Hill Country and Small Town Charm
Community Bank conferences should represent the essence of small-town America, and Fredericksburg exemplifies this perfectly. Fredericksburg is fondly known as the “Napa Valley of Texas” with its breathtaking landscapes, fine wines, rich history, German heritage, and small-town feel. It is the perfect blend of charm and warmth that will make for a truly unforgettable conference experience. Whether you’re accompanied by your significant other or a special someone, indulge in museum visits, boutique shopping, delightful wine tastings, and unforgettable dining experiences. Fredericksburg is a small community that has it all, and we can’t wait to welcome you!
