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We were overpaying for our rewards checking platform and decided that with a little help, we could build our own. We suspected that many other banks were in the same boat, overpaying for rewards.
After attending The FedFis Roundup, we confirmed that our suspicions were true. We sought the guidance of the Fintech Cowboys who helped gather talent to aid in our quest. It went so well that we decided to take our product to market!
It was a journey that included our great friends at IBAT to help get the ball rolling. We attended the first FedFis Roundup as regular bankers, looking to learn. We came back the next year and were invited to present on what we were working on and the power of Bank Born Products.
Coming full circle, this November we will be all three, a banker, a vendor, and a sponsor and wow – what an experience! It’s been quite an adventure. We are so excited to share more of our story on the Panel for Bank Born Products at The Roundup. We want to change the narrative between banks and software companies. It is special for us as bankers to be able to help other bankers. That is what this is all about, Bankers Helping Bankers!
FINTX is a Rewards platform unlike any Rewards Checking platform currently on the market. It’s designed to allow each FI to develop customized Rewards Campaigns that fit their individual market strategies.